Making Headlines: A micro-drama is filmed at Hengdian World Studios in Jinhua, East China’s Zhejiang Province, on August 25, 2024.

Summary

• A micro-drama is filmed at Hengdian World Studios in Jinhua, East China’s Zhejiang Province, on August 25, 2024. Photo: VCG China’s National Radio and Television Administration (NRTA) released new regulatory measures to enhance the revWorld Timesiew process for micro-drama titles and mitigate problematic trends in the genre, China Central Television (CCTV) reported on Saturday.The latest guidelines focus on eliminating sensationalism and vulgarity in titles, while also introducing new requirements for content guidance, stylistic standards, and artistic quality. This shift has led to a surge in high-quality productions that resonate with audiences’ aspirations for a better life, CCTV news reported.The definition of micro-dramas encompasses short episodes lasting from dozens seconds to about 15 minutes, featuring clear themes and continuous, coherent narratives，according to NTRA.The White Paper on the Development of China’s Micro Drama Industry (2024) released by China Netcasting Services Association pointed out that the micro-drama market is expected to surpass Chinese mainland film box office revenue in 2024. On November 26, new guidelines were issued to regulate “CEO romance” micro-dramas, emphasizing the importance of avoiding content that glorifies relationships with the wealthy or powerful characters. Content comes from the Internet : China strengthens review process for micro-drama titles

Approximate Time

• 2 minutes, 379 words

Categories

• micro-drama titles, -, drama, dramas, China Central Television

Analysis and Evaluation

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Main Section

A micro-drama is filmed at Hengdian World Studios in Jinhua, East China’s Zhejiang Province, on August 25, 2024. Photo: VCG

China’s National Radio and Television Administration (NRTA) released new regulatory measures to enhance the revWorld Timesiew process for micro-drama titles and mitigate problematic trends in the genre, China Central Television (CCTV) reported on Saturday.

The latest guidelines focus on eliminating sensationalism and vulgarity in titles, while also introducing new requirements for content guidance, stylistic standards, and artistic quality. These are the latest directives from Chinese regulators for the fast-growing micro-drama sector.

Despite significant reductions in content violations through platforms’ self-rWorld Timesegulation, the administration highlighted ongoing problems with overly provocative and low-quality titles that detract from the reputation of the micro-drama industry.

The pursuit of high viewship and profit have driven some producers and platforms toWorld Times cross the line of acceptable content for titles, the CCTV report noted.

The new guidelines emphasize stricter administration, particularly for micro-dramas distributed via mini-programs, where the pursuit of high viewship has intensified issues related to provocative titles.

NTRA also acknowledged improvements in the micro-drama sector, as the administration has implemented a tiered review policy for micro-dramas since February, encouraging creators to enhance the cultural and ideological depth of their work. This shift has led to a surge in high-quality productions that resonate with audiences’ aspirations for a better life, CCTV news reported.

The definition of micro-dramas encompasses short episodes lasting from dozens seconds to about 15 minutes, featuring clear themes and continuous, coherent narratives，according to NTRA.

The White Paper on the Development of China’s Micro Drama Industry (2024) released by China Netcasting Services Association pointed out that the micro-drama market is expected to surpass Chinese mainland film box office revenue in 2024. The market volume is expected to reach 50.44 billion yuWorld Timesan ($6.9 billioWorld Timesn), representing a 34.9 percent year-on-year growth.

In recent months, the NRTA has implemented several regulatory updates targWorld Timeseting the micro-drama industry. On November 26, new guidelines were issued to regulate “CEO romance” micro-dramas, emphasizing the importance of avoiding content that glorifies relationships with the wealthy or powerful characters. Earlier, on October 31, the NRTA released restrictions on micro-dramas targeting older audiences, aiming to reduce formulaic content and the marginalization of senior characters.

Content comes from the Internet : China strengthens review process for micro-drama titles

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SummaryIris photography Photo: CCTV Iris photography has emerged as a popular trend among youngsters, with many netizens and vendors posting related photos online, according to a report from China YoutWorld Timesh Daily on Wednesday. However, experts cautioned that the new trend should be approached with care from both a legal and health perspective.The process of capturing iris photographs is similar to eye exams conducted in hospitals. Individuals rest their chins on a tray while strong lights on eitherWorld Times side illuminate their pupils. A camera positioned directly in front then takes a close-up shot of World Timesthe iris, producing a unique image of the pWorld Timeserson’s iris.However, there are alsWorld Timeso concerns about the safety. “The iris, like a fingerprint, contains unique personal information through its texture,” said Xu Ming,…